Are you looking for a way to promote your business or service from the platform?

Speaking engagements, large and small, are great for business. Even better is to add paid professional speaking as part of your business plan.

In four years, Erika Napoletano has gone from zero to TEDx talk with several paid keynotes in between. Along the way, she’s made mistakes and gained experience.

According to her, these are the five most important things that you need to know about landing a speaking gig:

1 – Set your “What’s in it for me?” attitude aside.

2 – Get comfortable in front of a crowd.

3 – Hone your message.

4 – Build your marketing kit.

5 – Learn how to pitch.

Read the post at American Express Open Forum.